Verbal identity & guidelines
Without definitions of brand voice and tone, a brand experience could feel flat and unfinished.
We dedicate time and process to defining voice and tone, and then we build out a custom communications style guide for your brand: a set of technical composition rules that anyone writing on behalf of your company can use to evoke your brand’s distinctive personality.
Messaging aligns what your company does, who they serve, and why it matters. By doing so, we create a unified story for your audience’s brand journey that minimizes confusion and maximizes clarity.
We’ll apply your brand voice and tone to important marketing messages like your elevator pitch, value proposition, key features and benefits. The result is a bank of ready-to-use statements that serve as the foundation for your marketing and web content strategy.
We create the visual identity or corporate identity with the basic design elements that you will need for your brand to show its personality and originality in a harmonious way.
This includes, the logo, main and secondary typographies for content texts, color palette and stationery, as well as signage, if necessary.
The right words wield power, connecting people with your brand story. Our copy experts dive deep to tap your company’s life blood, infusing your messages with the prose that best speaks to your audience and values through the appropriate channels.
While each platform and medium evolves over time, we’ll plan ahead to guide meaningful conversations well into the future.
Additional brand assets
Once we’re clear on visual identity, we can start to expand on your comprehensive visual experience.
This is where your brand may require additional elements like photography, iconography, illustration, motion, patterns, and more.